I am completely in love with Instagram. It’s introduced me to so many great images from wedding people I’d like to feature on the website. Totally addictive, I spend most spare two minutes browsing the feed and getting inspired by the photographs I see. And not only that, it’s allowed me to strike up those great online friendships where you really gel with someone over a shared interest.
With a Masters in Fashion from the Royal College of Art, Jane’s eye for the stylish and visually pleasing is right there in her cakes. Each creation is a little fashion statement. And a fashion statement that you can eat is probably the best combination of two things that ever came together ever, ever!!
I asked Jane a few questions, like I do…
WOW: How do you keep from eating all your cakes?? Or has it put you off cake?
JR: Good question! I tend not to eat my cakes any more because so much sugar isn’t very good for your teeth (or waistline!). When I first started the business, I found myself in the dentist’s chair having a root canal filling, and I swore never to gourmandise my own cake ever again!
WOW: I don’t think I’d have that willpower. I even eat cake mix. Baking the thing afterwards (with what’s left) is often a formality… What made you start in the cake business?
JR: Baking and cooking is something I’ve always loved to do. I considered it a hobby, and never imagined baking professionally. While I was working in fashion in London, I started selling little cupcakes on a vintage market stall during the weekend. I found that my cupcakes sold better than the vintage clothes and china, so decided there and then that’s what I wanted to do.
WOW: What’s the procedure for a bride who wants one of your creations? Do you meet and discuss the wedding’s theme and mood?
JR: I meet the bride for a consultation where we discuss the feel of the day. I ask that she brings along (if possible) her wedding file, colours, fabric swatches and anything else that might show me her thought process for the day. It’s important that I have as much information as possible. I usually ask about the flowers for the day and which florist she’ll be using (as a point of contact). I also need to know which venue they’ve chosen because the size and style of the cake will need to fit with the size and style of the room. I also ask about flavours: what will her guests be eating and drinking on the day. We can then decide what would best complement those flavours.
WOW: I totally love your vintage style. Where do you get those gorgeous dresses from?
JR: I’m a bit of a vintage cheat, actually. I get most of my dresses from the high street (usually Topshop or Whistles). I have lots of vintage dresses from my mum. I cant bear to wear them, though, just in case I make a mess and ruin them! So, they just sit happily in my little wardrobe.
WOW: What inspires your cake style? They’re adorned so beautifully with flowers!
JR: I’m inspired by so many things. I still read fashion magazines: that’s a habit I can’t shake! So, fashion is a constant point of reference for me. I love flowers, and I visit the florist for my floral inspiration. I have a big bunch of sweet peas and freesias on my window ledge at the moment. The smell is amazing, and I love walking into a kitchen full of that natural fragrance. My parents have a big garden with lots of lovely flowers, so I’m always picking little bunches.
WOW: I still read fashion magazines. I think once you start down that path, that’s that for life! A nice vice. So, any cake disasters?
JR: Oh, yes. I’m afraid so. I dropped 50 cupcakes on the floor the night before a wedding. I had to bin every single one and start again. It’s a sad story, so let’s not talk about it!
WOW: Oh, heck!! We will never speak of that again… How did you meet your Instagram photographer extraordinaire, Fiona Pitts?
JR: Fiona is amazing. I don’t know where I would be without her. Fiona emailed me many years ago, and I’ve since followed her blog religiously!! We decided to start working together a few months ago, and, since then, I can’t imagine things without her!! She is a technology genius (fixing all my computer problems – I have lots of them!). Fiona introduced me to social media. I had no idea how to utilise it until she came along. She’s also an amazing stylist, incredible photographer and top class tea cosy knitter!! Basically, she can do anything. Literally!!
Right, now you’ve read my interview, seen Fiona’s gorgeous pictures, and looked around Jane’s lovely website, you need to watch this video. It’s like a music video, and I think it should be on MTV! It reminds me of a video by M83 or a band like that. Viddy: