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Sam Osborne Illustration 2

I love design. I love even more someone who describes themselves as a ‘brightly-coloured design and illustration nerd’.

Meet Sam Osborne, the designer and illustrator behind this brilliant statement. Sam’s work will eradicate any dark and gloomy corners with loud and happy colours, with cheer and sunshine brights. Check out her website and try and tell me you don’t feel automatically just a teeny bit happier for having done so. You can’t because you are now smiling and there is colour in your heart!

Alongside selling gorgeous things that carry her wonderful designs like tote bags, stationery, and homewares, Sam is an expert on branding, illustration and graphic design, and her work can be seen on book covers, websites, and a Post-It Note range, among many other things. I love so much the almost 1950s feel to some of her designs, reminding me of things like Bewitched and Roger Ramjet.

Here’s our chinwag about her inspirations and work…

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What made you decide to set up your company?
I worked as a graphic designer at various agencies for nearly 10 years but I missed the more arty side of my work and wanted to get back to illustration so I quit my job and set up my business in 2011, I had no idea what I was getting into, no clients and only an ancient old laptop to work on but it was the best decision I ever made.

What inspires your designs?
I love retro design, especially that from the early and mid 20th century. I could bore you for hours on end about Constructivism, The Bauhaus and Scandinavian mid-century design, but I won’t, I promise! Plus I watch a lot of old sci-fi movies and they inspire a lot of my work!


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Do you have a favourite range?
From my wedding stationery ranges, it’s the Bright Grids range – it’s simple, happy, graphic and colourful! Other than that I have to say my new Wondercook range!

Which illustrators and artists do you admire?
I admire and I’m influenced by so many artists and designers, including Henri Matisse, Joan Miró, Jacqueline Groag, Lucienne Day and Charlie Harper.


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Any business tips?
You don’t have to know all the answers or do absolutely everything in your business; concentrate on what you are good at and get expert help for the rest. Employing an accountant and a PR consultant were the best things I’ve ever done for my business – leaves me time to concentrate on designing!

What’s next for your company?

I’ve just launched my new Wondercook range of homewares and stationery, and I’m currently working on new designs for Christmas!

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Do you find yourself doodling designs everywhere?
Absolutely – I carry a sketchbook with me everywhere to jot down and sketch out ideas, but also often find myself absentmindedly doodling if I’m on the phone or thinking about things. I’m rarely too far from a pencil!


What’s your favourite typeface?
Wow, that’s a tough question. It really depends on where and how it’s being used, but at the moment I’m using lots of Champagne & Limousines, Prelo, and a font made from my own handwriting.


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What music would you choose for your own wedding?
I’m a bit of a rock chick, so I guess I would choose something a bit out of the ordinary, maybe Everlong by the Foo Fighters, Tonight, Tonight by The Smashing Pumpkins, and I Was Made For Lovin’ You by Kiss for dancing to!


You can find Sam Osborne Illustration at: website // Facebook // Twitter // Etsy // Pinterest // Instagram