You may have seen lately on here just how exciting things are getting behind the scenes in the wedding industry. From revolutionaries, to intimate evening events and showcases, to photographers’ festivals, yes things are changing for the better, the more unique, the bespoke and the real. I am so happy! Even industry-only blog posts on here should tell you that we are all working hard to make sure you, our customers, are catered for as fittingly as possible. We listen to trends in what you are crying out for, and we strive to get you the things and the looks you want, not what the industry at large tells you you want.
Behind every great supplier you will come into contact with on your search for your wedding day bits and bobs is a passionate entrepreneur who develops their business with you in mind. This event, the Alternative Wedding POW WOW, is all about then helping these businesses get noticed by their target audience.
Founder Kate Beavis, one half of the team behind the National Vintage Wedding Fair, is here to explain!
“The rise of the alternative wedding in the UK has been growing steadily over the last few years, with brides and grooms choosing vintage, boho and even rock ‘n’ roll weddings that don’t cost the earth, helped along by all of the amazing professionals who live and breathe unique weddings. These businesses are independently run, often from home, by people who have turned their backs on the corporate life to be able to focus on being creative and entrepreneurial. Many are being run part time, juggled around work and young families. Getting businesses noticed in an already crowded market space can be daunting, actually feeling pretty impossible at times.”
Kate wants to change this…
“Setting up your own business takes grit and determination, and at the early stages can be frustrating as you know you’ve got a fabulous product or idea and you just want the world to know about it. This is why we’re launching the Alternative Wedding Pow Wow. It’s an evening event where small to medium wedding businesses can meet up and learn from industry leaders exactly how to get their brand seen by the press, by boutiques, and of course by brides.
“The evening will be fun – a chance to network in a relaxed way (no name badges or break out exercises!), but also time to learn. I’m gathering together guests to speak at a Question Time-like panel, answering your questions and sharing their experiences. They will inspire you, they will motivate you, they will open your eyes to how they did it, how they became successful.
“The guest list won’t disappoint! First up is Kat Williams of Rock ‘n’ Roll Bride blog. Not only has she built one of the biggest wedding blogs in the world, she has launched her own magazine, grown a massive social following, is one third of Blogcademy, but more importantly has built a recognisable brand from her own spare room.
“Then there’s the editorial team behind Wedding Ideas magazine, one of the most successful wedding magazines in the UK. Who better to hear from about how to get in the press than the press themselves?
“Did we mention you will also get a chance to mingle with them before and after?
“Next up is Heidi Thompson, the chief marketing geek and founder of Evolve Your Wedding Business. She’s on a mission to help wedding professionals just like you grow their businesses, do the work they love, and to enjoy the freedom to do what they love outside of their businesses; you don’t have to be a slave to your creation! Her marketing expertise has been featured on Book More Brides, Wedding MBA, Sell The Bride, Photo Biz Xposed, and she’s an advisory board member for the UK Academy Of Wedding and Event Planning.
“With more guests to announce, the line-up is looking pretty awesome.
“Primarily, the Pow Wow is for alternative, indie wedding businesses, but to be honest there will be loads for everyone who’s trying to make it on their own. If you’re creative and driven to take your business to the next level, then this is the event for you. And at only £55 a ticket, we’ve created an affordable way to learn, as we recognise that budgets are tight.”
Tickets and Information
When: May 27th at 7 pm-10.30 pm. Doors open at 6 pm
Where: Islington Town Hall, Upper Street, London N1 2UD
Tickets: For more information and tickets, click here.
The evening is open to everyone, whether you’re new, experienced, or even wanting to take the jump into the wedding industry in the first place.
Binky Nixon Photography