Boho and free-spirited brides, listen up. This is one of the most exciting things to happen to bridal in ages – the launch of a Free People bridal range!!!
The unique collection is called FPEverAfter, and features exclusive collaborations with Grace Loves Lace and other artisan vendors. There are 15 exclusive styles, including an assortment of limited edition dresses.
“Designed with an individualistic fashion aesthetic, the new line will range in price from $700 to $4,000 and will be sold exclusively on FreePeople.com and FreePeople.co.uk.
“Brides have continually looked at Free People when searching for one-of-a-kind dresses to celebrate their special day. With the launch of FPEverAfter, the brand hopes to further delve into the lifestyle of Free People customers with a specially curated assortment of quality styles showcasing the hand touched details the brand’s customers have come to treasure.
“The collection features delicate halters, graceful strapless pieces, dramatic long-sleeve gowns, ethereal v-necks, and romantic off-the-shoulder styles alongside distinctive sets, one-pieces, and shorter wears. Highlighting whimsical laces and sheer fabrics, special details include delicate beading, utilitarian pockets, elegant low backs, and more. Whether her fairytale day takes place in a magical countryside landscape or to the sound of the ocean’s waves, FPEverAfter has the free-spirited bride covered.”
To celebrate FPEverAfter’s unveiling, Free People launched a wedding takeover on the brand’s BLDG25 Blog. There was an array of wedding inspiration posts, including original décor ideas, hair and beauty tutorials, styling tips, location inspired cocktail recipes, the ultimate wedding playlist, and charming downloadables for the DIY bride. There were also ‘how-to’ guides for decorating the perfect wedding cake, creating ‘his and hers’ peacock themed chairs, decking out a getaway car, and more.
Sheila Harrington, Free People’s chief merchandising officer, says of the collection,
“FPEverAfter celebrates our unique take on one of the happiest days of our customers’ lives. The collection features breathtaking and unique styles, allowing customers to include the distinctive Free People look as they celebrate this special day. We’re extremely excited to introduce the line and plan to grow and expand the assortment.”
As you can see, if you’re a bohemian and alternative bride or groom with an eye for the stylishly unique, Free People has your back.
Which is your favourite design? What did you love from the wedding posts on the BLDG25 blog? Let me know!