As far as pushing the boundaries in the bridal styled shoot arena goes, this wins hands down. Conceptualised by Lauren from French Made and Paola from Paola de Paola Photography, it’s like nothing I’ve seen before, and not only is it visually incredible, but it also has subtext and a connotative linguistic level brought about by the reasons behind the colour choices: this is a thoughtful and clever shoot. It’s appealing on every front, and even though it’s avant-garde, it doesn’t alienate or lose its practical aim, i.e. to inspire and to show you suppliers’ creativity, showcasing what quality they can provide you with on your wedding day. And the suppliers you will see here are among the best in this industry and firm Way Out Wedding favourites.
Here is the divine Rainbow Styled Bridal Shoot…
Paola from Paola de Paola Photography
“Why rainbow? The rainbow signifies unity, the suns of the different energy. In this particular case, it symbolises the fact that the choice in colour scheme in a wedding can be different, like the six different colours of the bridesmaids that we have, but that ultimately these six colours are there to help support the bride. Or, if you want, it’s the union of all the rainbow colours that then produce white: the bride.”
Paola is particularly interested in holistic therapy like aromatherapy, and explains how this gave the shoot another level:
“When thinking of the ‘Rainbow Shoot,’ we wanted to give it a deeper meaning, another dimension, not just a collection of pretty colours. The idea was for all the different bridesmaids, with all the different colours, to present the bride with a special gift:
- Red is associated with rose essential oil, which decreases tiredness
- Orange is an aphrodisiac
- Yellow (lemon) is a booster
- We chose rosemary for green, which elevates mental activities
- Cornflower is for blue, which is refreshing and a skin toner
- Purple (Lavender) has calming properties
- The white is Jasmine, which is uplifting and invigorating.”
Lesa from I Heart Buttons
“After reading the design brief, my green bouquet was created using shades of green along with glass and bakelite vintage buttons. It was finished off using artificial rosemary. The white/cream bouquet was made in a vintage style, finished off with a beautiful lace collar and a stunning brooch centrepiece.”
Cathy from The Origami Boutique
“I got assigned the colours purple and blue. Immediately, I knew I wanted to do a paper flower backdrop. To contrast with the oversized backdrop flowers, I made small roses for the purple bridesmaid’s jewellery.
“In the blue theme, as the backdrop was quite simple with flowing ribbons of paper that made the scene quite playful, I decided to go a bit OTT with the hanging bouquet.
“The whole result is amazing, and Lauren’s idea combined with Paola’s artistic eye makes it a pleasure to collaborate with everyone.”
Lou from Beyond Vintage
“The stationery for the shoot was created using a watercolour and resistance technique, taking the colour inspiration from the third eye chakra, starting with an indigo and blending through to the violet of the crown chakra.
“I loved the spiritual undertone of the shoot, tying in the rainbow colours to the seven chakras was such a nice twist and a unique touch. I’d have loved to have used this in my own wedding and hope brides can take inspiration from what the team put together.”
The girls at Team Glam
“The idea of a rainbow as the inspiration for the shoot was very exciting from both a hair and make-up perspective as it gave us the opportunity to get really creative with colour.
“As we thought about the brief of using both bright and pastel shades in each tableau, we decided that elements of the work should display a sense of avant-garde, especially in the orange and the green, where no headdress was being used and the hair and make-up would be the main focus.
“For the make-up, our artists used techniques of contouring and highlighting: lightly blended shades of pastel through to strong with an occasional pop of bright colour for contrast and definition.
“The striking ombré lips and brows on the blue and green model were created using M.A.C colour pigments and shade sticks, and the illuminated skin effect on the ivory model was created by mixing M.A.C. Strobe Cream to the foundation.
“For the hair, our stylists incorporated some brightly coloured hair weft to create a flash of pigment and add texture and movement to the styling. On the orange, green and ivory models, we also added foundation padding to create some fun and interesting shapes. On the green model, we introduced a contrast of textures from high shine to matt, which was achieved using a crimping iron.”
Myriam from La dame au béret
“The shoot took place in early spring, and Lauren and Paola’s visions made me think of a communion between women and Mother Nature – like the rebirth of femininity and nature, glowing under the warm sunlight. I imagined the brides and bridesmaids as beautiful flowers in full bloom. I was asked for two headpieces – the blue one is a burst of buds and petals, made of tulle and netting, vintage flowers and a feathered butterfly. As for the bride’s headdress, I used some antique sequined textile, which is embellished with roses, vintage ribbons and veiling, in different shades of ivory.”
Melissa from The Sweet Hostess
“For the mint background, we used clusters of mint paper tissue fans, tissue bunting and large honeycomb balls scattered on the floor to create more impact. For the peach backdrop, we wanted to create something more subtle and let our amazing model shine. So we used an ivory sequin backdrop, which just added a little bit of shimmer. We went for clear balloons with peach coloured tissue confetti along with some tassel garlands. For the red backdrop, we wanted something a little bit more vibrant, so we went for a bright red sequin backdrop, which contrasted nicely with our model’s dress.”
Lau from French Made
“The dessert table reflected both the chosen colours and their meanings. It displayed a selection of homemade jams and cakes, such as lemon curd and tartlets and orange marmalade. I also created two white wedding cakes, which were decorated with lace and ribbon to match our bride.”
Emma from Ladybird
“The second I heard from Lau, and heard that we were working on a rainbow shoot, I couldn’t wait to get colour creative! We decided that red and yellow would work best with fresh flowers, and so I created a bright floral head crown and bouquets for both. For the yellow model, we decided to push the boundaries even more with popping lemons in the head crown, which I think looked very effective: fresh and juicy! For the red model, I wanted to create an ombré style crown with a larger wild bouquet.”
“To do justice to the rainbow theme and to encompass the essential details of the day’s shoot, a creative approach to the filming was required. In order to reflect the vibe and atmosphere, preconceived ideas and an array of technical equipment were quickly abandoned in favour of more natural, organic, free-flowing techniques. The footage was then shot hand-held from a variety of non-traditional angles.
“Refreshing colours and the energy of the shoot demanded that the next stage (the editing) would be dynamic and innovative. The challenge was to unify the beauty of the images of all seven models.
“Having chosen an upbeat soundtrack to reflect the energising mood, I was inspired to craft, cut and blend the images into an explosive extravaganza. After-effects and editing techniques, such as overlaying and multiple exposures, were utilised to achieve contrast, richness and depth. Then followed the painstaking process of matching the visual movement to the musical rhythms and beats. As an oil painting is created on canvas by many incessant strokes of the artist’s brush, so this film was polished over and over again to eventually achieve the final edit.”
So now for the classic question: what’s your favourite colour?
Photography – Paola De Paola Photography
Video – Loz Morgan Films
Styling and stationery – Beyond Vintage
Bride’s dress – Olwen Bourke
Bridesmaids’ dresses – Maids to Measure
Headpieces – La dame au béret
Hair and make-up – Team Glam
Shoes – Art & Sole
Bouquets – I Heart Buttons
Cakes – French Made
Props – The Sweet Hostess
Flowers – Ladybird
Backdrop and origami – The Origami Boutique
Location – Brixton East 1871