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It’s been a wee while since I last did a Way Out Life post! This shoot really grabbed me because of its interesting contrasts (punk and subculture meets glamour) and the urban setting at odds with the highly styled looks. It’s an engaging context and subject clash.

The Story of the Shoot by Lauren at Luella Rockerfella

We at Luella Rockerfella pride ourselves for bringing you a collaboration of old and new. Sourcing the very best vintage from around the UK and France. Taking into consideration current trends and styles from the latest collections paraded at fashion week. We believe everything in life is about balance, so bringing together old threads and new in a funky twist of style celebration from years bygone!


The concept behind the urban chic shoot was to show the beauty in contrasts, to reflect how a glamorous piece can also have an edgy twist and vice versa. I thought of Sex Pistols meets Florence and the Machine in Lethal Bizzle’s local boozer in a wonderful juxtaposition of creative flow.  I also wanted to make sure it was still depicting the fashion first and foremost.

This was the first concept shoot where Luella Rockerfella collaborated with Elmina Salon and Spa for Hair, which has now resulted in a partnership for future shoots and a physical shop presence in their salon. Elmina’s stylists brought luxe and grit to hair designs whilst using natural Aveda products only.

We used Models One model Nancy Bougeard and our original face Jenna Wilkinson. We used a boy toy as a bad boy prop in the name of Jay Roulsen, who completed the scene marvellously.  Our favourite resident make-up artist always tied the look together to perfect the finishing image.

I used the three brands I stock in my boutique. Motel Rocks was one of my first. And FRNCH, which is a wonderful Paris-based brand, with high quality finishes and designs, and one I am fully ecstatic to represent. And also a new brand I have started to stock – Neon Rose. Neon Rose is a firm favourite with Jessie J. and The Hadid sisters. Great designs and totally current.

I picked the location first. I am always inspired primarily by the location, and then I build a theme and concept around that. This shoot I wanted to bring it back to Luella Rockerfella as a brand, which depicts urban and chic. But like everything in life, we are always evolving, so stay tuned…

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Photographer – Max Burnett
Hair – Elmina Salon and Spa using Aveda
MUA – Chantal Quiniou
Styling – Luella Rockerfella
Models – Nancy Bougeard and Jenna Wilkinson