As we know, and lament, the wedding industry still predominantly leaves behind people of colour and focuses mainly on white-skinned brides and grooms. It is a complete puzzle to me as to why. Like, honestly WTF?!
Luckily, we have awesome challengers in the form of Nova Reid of Nu Bride and Joyce Connor, a leading make-up artist, who are absolutely not taking this sitting down. Frustrated with a shortfall of make-up artists confident with darker skin tones even within the industry, they’ve devised a masterclass filled to the brim with expertise, amazing tips and training, ready to share with industry colleagues.
Here’s Nova with how it came about!
“Can you recommend a make up artist that can work with black and Asian skin tones?”
At first I thought this was a bit of a contrived question to ask.
After all, one would assume that all professional make-up artists have the skillset and also the toolkit to work with an array of skin tones, wouldn’t you think? I did, and learned very quickly that this was not the case.
As an editor, I’m approached by industry, brides, and indeed grooms, to recommend make-up artists who can work with black, Asian and darker skin tones, on a regular basis. Readers often come to me, either after having had a bad experience, or feeling concerned because they find it exceptionally difficult to find inclusive wedding make-up artists online and at wedding shows. Others have had make-up trials and ended up looking embalmed. They frequently discover make-up artists who, for whatever reason, do not have experience or evidence that they can work with different skin tones, because a diverse body of work is not being demonstrated in their portfolio.
Today, one of Way Out Wedding’s recommended make-up artists (MUA), Amy Pike, brings you some amazing tips for how to choose one for your wedding day. On a day where you want to be your very best and most glamorous self, navigating the myriad looks open to you can seem like a daunting task. I’ve got a whole board of make-up looks on Pinterest, and I know it’s easy to get carried away and end up with no direction or focus and feel even more confused than when you began…
So, this is why I’ve brought in the expert to help advise and guide you! Over to Amy…
I know it’s not spring now (but woah is it summer!!!), but this post began a while ago and got neglected oops! I’m leaving the title as it is because the colours and feel of the products are distinctly of that transitional time…
I’ve bought a few bits and bobs recently that I wanted to share with you because they’re all so gorgeous and have really cheered me up! Nothing too dear, just the odd treat here and there. Mostly make-up, but also a floral crown made by Claire Austin (who has rebranded from Rosey Posey Creations, and who you might have seen featured plenty on my blog because I think she makes the prettiest things!).
Monsoon Rose Gold Fragrance
I’m actually going to begin with this one as this was a gift from Monsoon’s PR company for review on the blog. I love perfumes and discovering new ones is always exciting. This one is called Rose Gold and is Monsoon’s first perfume. It was described in the accompanying press release like this:
The fragrance opens with juicy top notes of citrus, rich floral heart notes and decadent woods which combine to create a feminine and sensual scent – creating a beautiful, rich aroma. Sparking notes of lemon combine with a soft fruity accord and hints of fresh mandarin. At its heart, opulent velvety rose combines with heady tuberose, neroli and cyclamen. The fragrance combines rich vanilla, musk and amber notes which give the fragrance a truly unforgettable signature.
When I first applied it, I thought uh-oh this is too floral for me (I go for the darker, heavier perfumes), but then it settled into this sensational powdery, musky finish with a little drama that I find ties all my favourite scents together. I know I sound like a right pretentious so-and-so saying a perfume has drama, but I think some really do – Calvin Klein Obsession, Bvlgari Black, and my beloved JPG Fragile (pleeeease bring it back!!). I would buy this a hundred times over. It’s now in my canon of favourites!
Finding a perfume that you love and that suits you is so delightful, so why not make an occasion of it and visit the Avery Perfume Gallery?
Avery describes itself as an ‘immersive space on beauty,’ and I would have to agree. The concept was curated by directors Celso Fadelli and Cristiano Seganfreddo and opened on Avery Row in 2010. This calm space provides the perfect antidote to bustling New Bond Street just a few metres away.
I was recently invited to this sumptuous place as part of my quest to discover interesting and less mainstream fragrances for you. Avery is an unassuming little treasure trove that will delight the olfactory senses, and you’ll find it tucked away on a cute little side street in the heart of London’s Mayfair.
What is a perfume gallery?
Well, it’s basically a perfume boutique with curators not sales assistants, and it’s laid out in a more original way than a simple store format. This isn’t a shop where you go in having already decided what you’re buying, but rather somewhere you come to journey through who you are and work with an expert, a curator, to match a scent to you. A far more bespoke experience.
Avery isn’t about following the pack and leaping onto the bandwagon of the latest marketing trends – it is so much more authentic than that. It mingles a contemporary setting with old school passion and values. The perfume curator reiterated to me that the concept of the gallery is very much about the fragrance itself rather than the brand. How refreshing!
Avery has galleries in other cities: Modena in Italy, where it’s housed in an old atelier with ‘elegant and sophisticated Italian lightness,’ bright and buzzing New Orleans in an art gallery opposite the new museum of contemporary art. You can also find Avery in Milan, Beverley Hills, Doha and Florence – all of them in exquisite spaces.
What does the space look like?
If you follow Hello May on Instagram or Facebook, it won’t be long before you discover the beauty Liv Ludelius creates on the featured models and brides. Liv is a an incredible make-up artist, with the emphasis squarely on artist, whose work brightens up my various social media feeds. Her style is modern to the max, and yet the bold looks she creates aren’t over-the-top, but rather sit perfectly with each of her subjects, making them look stunning and confident. Love her.
I got in touch with Liv and asked if I could interview her alongside showing you some of those gorgeous make-up looks, and I’m so glad I did because not only are her answers inspiring and right up my alley, she is a genuinely lovely person. Someone I’m very glad I’ve met via this blog. If you’re undecided about having a pro do your wedding make-up, I think this post will push you into the affirmative!
Above: Liv’s own engagement shoot in Bali on Hello May
WOW: Top make-up tip for brides?
LL: Stay true to your style; if you usually don’t wear any make-up, keep it light on your wedding day – you want to look like yourself. The same goes for make-up lovers that even wear red lipstick when they go to get groceries: if you have a look, stay true to it, and get an expert to help you with the details. It’s a good idea to invest some time and research to find the right make-up artist.
WOW: What made you get into styling and make-up?
LL: I’ve done this for as long as I can remember. It was only a matter of time before it would turn into my profession. I love creating and working with people. I studied fashion design as well as make-up artistry extensively, and I love every bit of my job.
WOW: Whose work do you admire?
LL: I’m inspired by movies, arts, fashion, and often real people and their love stories. I love Wes Anderson, David Lynch as directors, and I admire Alexander McQueen, Viktor & Rolf and Marc Jacobs when it comes to fashion.
WOW: What inspires the looks you create?
LL: When I work with brides or celebrities, it’s all about their unique style and personality, as well as their features and colouring. Whenever I do conceptual work for fashion/editorial photo shoots, I get my inspiration from nature, movies and arts.
From the amazing Tomboy Bride shoot on Hello May
WOW: What words or inspirational phrases do you live by?
LL: Do what you love and love what you do. (more…)
Just recently, one of my closest friends has begun attending events for me in London now that I don’t live there any more. Her name is Lindsay, and I spoke about her once before on here, how she got me into make-up and together we spent our pocket money at beauty counters on products way beyond our years, and we shopped for clothes and jewellery for about eight hours straight every weekend, taking the longest bus route home that we could just so we could look at all our stuff! Linds was and is elegance, and I’m a bit more indie, grungey, music-influenced, but we have forever overlapped on the beauty products. I am so, so pleased she’ll be contributing to Way Out Wedding: she is an expert on the finer things in the cosmetics world, and will give the blog a classy edge!
A couple of weeks ago, Lindsay, a fragrance fanatic (I honestly think she knows everything about it…), attended the launch of Diane Pernet’s perfume range at one of our most favourite places, Liberty London. Diane is a fashion industry superstar, a revered critic and video journalist, who has pushed the boundaries of how we experience our fashion and style. She has pioneered the evolution of fashion from the beloved two-dimensional page to the realm of digital media, namely through her site A Shaded View on Fashion, which provides an arena for fashion film makers to push themselves creatively in its fashion film competition. Film really is where something as fluid and living as fashion ought to also dwell in complement to still photography. After all, the artistry of clothes owes much to movement. You can’t see the dance of fabrics and cut via the paper page…
I shall hand over to Lindsay…
Something new or something that’s really you? Should we wear our signature perfume on our wedding day or is this the perfect opportunity to try something different to mark a new beginning? I met with perfumer and fashion blogger Diane Pernet at Liberty London to get her thoughts on this and to discuss the mystical world of perfume.
My first impression of Diane was that she is a serene and accomplished lady. Her soft, gentle voice is a deep contrast to her signature long black gown, black shades and spider-adorned headdress. Liberty is showcasing her four one-of-kind fragrances for a limited period, and I was eager to find out more – and have a good sniff!
Having been initiated into the world of fine perfumes at the tender age of 14 – yes, far too young to be wearing Chanel but hey ho – I have been an addict ever since. I was curious to know what Diane’s first perfume was and whether it was the beginning of a lifetime love affair or one to be consigned to the fragrant graveyard of perfumes past. It was the latter. “I used to really love those sickeningly sweet perfumes and my first fragrance was Guerlain’s ‘Shalimar’” she says. “But I can’t stand it anymore – or any of those sweet vanilla-heavy perfumes.”