Oh. My. God.
This shoot was inspired by the This is England ’86 series, and the incredible tour de force that is Lauren of French Made wanted to create a shoot that reflected the unique subcultures of the ’80s, and the friendship, love, and fun that went with them – and she absolutely smashed it! By curating a crack team of suppliers who all shared the same love for the era – more than a surface-level appreciation, but a deep-seated nostalgic yearning towards it forever and always – she created a shoot of alternative vintage duh-reams:
“As well as being cool and pretty, I wanted this shoot to be simply honest, real and raw. This is why it features real Mods, original Skinheads and Goths, real friends, real couples as well as suppliers who understand what the alternative way of life is about. And the perfect venue!”
If we learnt anything from The Spice Girls – and we learnt plenty – it’s that a) platform boots will always be a look and b) girl power is forever. Today’s lookbook shoot totally embodies both of these essential life lessons!
Super talented wedding ‘tog Sophie Lake teamed up with the fabulous shiny new bridal boutique Halo & Wren to shoot the stylish bridal editorial that the world has been crying out for. They wanted to create a lookbook for the millennial bride who wants to swap fuss for fashion and formality for pure fun.
“Relaxed girl power is the essential vibe of the entire shoot. Having two brides conveys more of a message of power and friendship – I want brides to think of their friends when they see the images.”
Well, viva forever to that, hey?!
Much of the bridal world is ‘sweet’ and stereotypically ‘girly’ (I don’t even like typing that word as I hate gender constructs, and always strive to ignore them in the hope they’ll go away), but rising star and styling genius Michaela of Clear-Hearts created today’s shoot that challenges that notion of bridal in terms of its position of the overriding default and dares to dream of another type: kick-ass, bold, darker and residing in the rock or metal world. You don’t have to like pink to be a bride (although that is also OK if you do).
In a world of weddingy weddings, be a disco ball. Be a neon sign. Be sequins, glitter and a mardi gras of brights. Deliver us from the everyday, PLEASE! The team that pulled this incredible shoot together has responded to that plea from so many couples and shown that there are suppliers out there who will produce such magic.
Ellie from Inner City Weddings, who conceptualised and styled the shoot, is here to tell the tale of how it all came about…
Love, love, love this shoot for about a million reasons. One – it is white as snow with injections of beautifully bright colours that really ‘pop’ as they say. Two – it is modern and keeps details to a minimum so that the styling is confident and direct: it packs a punch. Three – there is a GOLD PINEAPPLE CAKE!!! It’s the cutest thing!!
You know what I like? Shiny things. And vintage bridal. And Margate. So this styled shoot ticks all these boxes and then does extra time. Sometimes the styling of vintage wedding attire stays very much within the same boundaries we’ve always seen, and so you can get ‘vintage blindness’ or even boredom. Which is a shame because I am a huge fan of preloved (case in point: owns a preloved bridal range…).
But the styling here looks firmly to the future, what with all that metallic going on, and that creates a new and arresting context for the vintage pieces. It’s reimagined and therefore brand new again. It’s innovative and clever, and I think you might just love it…