Most Curious Wedding Fair 2019 Styling: The Artsy, the Arid and the Abstract

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Written by Erin Balfour

Photography by Katy Thomas

When it comes time to unveil the look and feel of the upcoming Most Curious Wedding Fairs, so many of us in the industry stop and take an anticipatory breath, knowing absolutely that there is something special coming once again. Innovative is, in fact, the more accurate word.

In the past, we’ve had the incredible Pinktopia – a love letter to Millennial Pink – and last year’s beautiful and poignant Love theme dedicated to founder Becky’s daughter Xian Hui who, heartbreakingly, died before she was born.

This year, under the name The Artsy, the Arid and the Abstract, we’ve been treated to the calming tones of ochre, terracotta, apricot and an accent of opaque raspberry that complements that library of orangey shades. Nature and art are at its heart and, as usual, the motifs and palette of the Most Curious campaign are clever and actually set the trends rather than regurgitate, follow or repeat them. Not surprising when you consider that the team is made up of a stellar collective of stylists, fashion designers, PR and events specialists, and even a philosopher or two (founder Becky and events assistant Ellie are philosophy grads!). Together, they bring knowledge, savoir faire and a whole bunch of passion for delivering a slick, creative event that really is championing the best artisans in the business, and matching them to the most imaginative and chic couples.

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Becky says, “Each year, the shows’ styling theme is inspired by the trends we’re forecasting from the fashion and design world, interpreting them in a wedding context.”

“A dry, matte terracotta palette with Mediterranean and Moroccan accents of apricots and cobalt blues reign, and we’ve focused on Matisse and Miro-esque lines and forms as well as organic shapes. Traditional artisan materials like dried palm, linen, wicker and clay are all the rage, when finished with embroidered and painted detailing. A stark contrast to the austere and sleek looks that have dominated weddings this year (a look we still love, don’t get us wrong), the dresses are all that bit extra – puffed sleeves, high ruff-style collars, and dramatic, theatrical shapes and volume, with frilly organza and broderie anglaise patterns. Hand-painted blocks of colour make up a stylised table setting with single stems of fluffy dried florals, marrying more organic beginnings with higher end fashion, as shot by fashion photographer extraordinaire Katy Thomas.”

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The Mood boards

As someone who’s no stranger to styling and art directing herself, I find extra magic comes from seeing the Pinterest mood boards that led to the end result. It’s beyond inspiring to see the entire journey from initial abstract thoughts and images to the beautiful editorials finally released. The anatomy of the whole. Cecilie Bahnsen and Molly Goddard pins foretell the volume, ruffles and blousy structures of the beautiful pieces by Grace Lane Londonvelvet johnstoneKatya KatyaPhillipa Long, and Prim & Clover, while statement florals and jewellery, outsized hats, and ‘out there’ shoes all also leapt off the boards and became a reality. When this team has an idea, it is literally a dream that comes true. Check out some of the images from the mood board here. I dare you not to fall fast and hard for them.

The Fairs

So now you’re in love with the styling, let’s talk about where, when and what you can expect at the fairs themselves!

“We’ll have over 150 of the most innovative suppliers in the industry, whose design, fashion, and craft-led genius makes us swoon on the daily – both established names you wouldn’t otherwise get the chance to meet, and newer businesses that are tipped for greatness. In addition to this, we’ll have exciting installations and catwalk shows, as well as street-style food stalls, a bar area, and live music and DJs for a true day out vibe. East London’s original hipster battle-cry answer to wedding fairs is now on its 19th event, having securely marked itself as a must-go date in the bridal calendar.”

With all the latest ideas in wedding fashion, florals, cake, décor and stationery, as well as exclusive product launches – HELLO Kat Maconie the shoe genius is only unveiling a brand new design at this event!!! – and unforgettable stand styling, it’s a sure-fire day out for couples and their wedding parties to tick, tick, tick those to-do lists.


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Photographer | Katy Thomas

Flowers | Bloom of the Block

Cake | Hebe Konditori

Hair and make-up | Portraits Bridal

Dresses | Grace Lane Londonvelvet johnstoneKatya KatyaPhillipa Long; Prim & Clover

Shoes | Kat Maconie

Veils and hat | AM Faulkner

Embroidered veils | Daisy Sheldon

Head scarf | The Hexad

Underwear | Monki and velvet johnstone

Beaded leaf | Macon et Lesquoy

Jewellery | The HexadArowmFlorence & DotLennie BeareLuna BeaStonehearts ClubEclectic EccentricityCorrie Williamson

Mobiles | Corrie Williamson

Art direction, styling, set design and food styling | Most Curious founder Becky Hoh-Hale, assisted by Ann-Marie Faulkner and The Wedding Enthusiast