WOW LOVES... Aisle Studio
Yep, we do. We love Aisle Studio! Those colourways and those typefaces all being matches from Heaven have absolutely stolen our hearts. If it’s modern, contemporary cool wedding stationery you’re after, you will be thanking yourselves for booking Aisle Studio.
Today, we’re chatting with Gemma, the designer behind the brand, who is an absolute dream, about why she does what she does, her inspirations, and what her theme tune is!
Hello! Who are you and what lovely thing do you do?
“Hi! My name is Gemma, and I’m the founder and designer behind Aisle Studio. We create designs for those who want wedding stationery that reflects their personality and goes against the grain of the traditional wedding aesthetic.”
I set up Aisle studio because…
“I set up Aisle Studio to give couples the opportunity to have design-conscious, bright, bold wedding invitations that reflect their personality, while also being made from 100% recycled paper. Being sustainable is as important to me as creating lustworthy designs, so I'm so pleased I've managed to strike a balance between the two. I'm also working with my printers on how couples can luxe our invitations and add foils and gloss, so there's much more still to come from Aisle Studio!”
What kind of couples do you love to work with?
“I work with couples who are looking for something a little different from their wedding invitations. I created each collection with the aim to offer the perfect antidote to the traditional and dated wedding look.”
Why will Way Out Wedding readers be thanking their lucky stars they booked you?
“Because I'm the new kid on the block, so nobody will have invitations quite like yours ;)”
What are you most proud of in your business so far?
“Making it a reality. I had thought about it for quite a while, so it's such a proud moment to launch a company and hear first hand that people like what you're doing. My day job is working as a design and art director for fashion and lifestyle brands, so design is truly a passion of mine. I really wanted to be able to create designs for others that would spark joy in their lives.”
Do you have a tip for those getting married?
“Be true to yourselves. Just because you're getting married, it doesn't mean you have to settle for something that doesn't reflect who you are as a couple. Be bold, be daring, be you. It's your day, so make sure you're happy.”
What inspires me...
“I get my inspiration from all sorts of places. I love getting out and going to galleries, reading magazines, going to talks. They’re all sources of inspiration for me and inform what I create. I can’t wait to visit the Lee Krasner exhibition at the Barbican; I know that’s going to be big on colour, so it’s the perfect place to get inspired for potential new collections.”
My hero is…
“Prince... I mean, what's not to love about him?! His music is infectious. His style is next level. Everything about him is inspirational.”
MY theme tune is…
“Dancing Shoes by Arctic Monkeys.”
I know it's like picking a favourite child, but let's go there - what's your fave Aisle studio collection?
“I love the Chunky Heart collection. It's so bright and cheeky. Plus, there are a few colour options to pick from, so there's something there for everyone.”
The next adventure for my business is…
“I'll be doing a few wedding fairs at the end of this year and the start of next, so keep an eye out for me there. The first one you can find me at is The Un-Wedding show in London, which will be a debut for Aisle Studio, so I'm trying to make sure it’s something special. Then next up will be Most Curious, which I am really excited about. Both really embody the attitude and style I’ve built into my brand. I can't wait.”
Thank you soooo much, Gemma! We love your colourful creations - your wedding stationery is modern and cool and ALL the things we love! Hit the button below to go see the Aisle Studio website - it’s a cracker <3