The Styling of The Indie Wedding Fair 2019
Written by Erin Balfour
Photography by Agnes Black
This is our second time around the block sponsoring The Indie Wedding Fair, and we are SO excited to have been asked back! The Indie Wedding Fair curates some of the best, most stylish and creative wedding suppliers around right now (focusing on quality and variety over quantity to keep the fairs as diverse and interesting as possible), and you can meet them across two dates and locations, Manchester and Sheffield, this March and April. As founder Ellie Softley says, “fuck chair covers” so you know straight off that this is gonna be one modern affair. In fact, just check out its contemporary and visionary AF campaign styling shown here today, and the story behind it, as this encapsulates the spirit of the events, while the team behind it comprises a few of the exhibitors. Feast your eyes…
the story of the campaign shoot by Ellie
“We shot the fair campaign wanting to concentrate on the chic simplicity of the space, Five Four Studios, and the talent of the suppliers involved, all of whom feature in our Indie Wedding Fair line-up this year.
We specifically wanted it to feel new - conceptually - and refreshing, as this is what we set out to do with the fair when we started four years ago, and what we strive to do year on year!
Photographer Agnes Black took creative lead, as she’s super into fashion and bridal fashion photography, so it was perfect for her. She designed a moodboard and together we agreed collaborators and curated it, but not too closely so everyone inputting had their own creative freedom and expression on the day.
It was out and out a proper nice chilled day. Just great people doing what they love, and doing it well. This is literally what the fair is about, too - independents who are forging their own path, who have developed their own style, have experience and are storming ahead with fresh ideas and just doing great, inspiring work. That is the life of an independent, a freelancer, a small business, and when people choose suppliers like us, they’re demonstrating their faith in us and sharing in our ideas and creativity.
From the Indie events this year, folk can expect to see a curated selection of great people and their small businesses, in non-traditional, urban spaces. The Manchester event is smaller, featuring 30 businesses set across three floors at the incredible Five Four Studios, whereas Sheffield has 50 small biz peeps taking over the huge warehouse that is home to Peddler Night Market, at 92 Burton Rd. Both are filled with hugely talented people who are passionate about their craft, their business, and of course, bloody love a good wedding!
Great food and licensed bars are available at both venues. At Sheffield we have a bigger focus on street food traders, and at Manchester there's a wood fired pizza oven and food and drinks available in the DREAMY AF bar area.”
“Keep your peepers on our Instagram @indieweddingfair as we are revealing the line-ups over on there in the run-up.”
All of the VIP tickets for both events have sold out and the early bird tickets for Manchester have too.
But don’t worry as you can pay on the door on the day for £2 (cash), venue capacity permitting!